“How many calls does it take to get a deal?” The honest answer: it depends on your list, your market and how well you follow up. But you can still plan a campaign with numbers instead of hope. Here’s how we think about it.
Start with calling hours, not dials
One full-time caller works about 40 hours a week — roughly 173 hours a month. Dial counts vary wildly with the dialer and the list, so we plan around hours and outcomes.
What one caller is expected to produce
On our Essential plan, LGO’s expectation from past campaigns is 30–40 qualified leads and 1–3 deals a month from one caller. These are estimates, not promises — results depend on the market, the list, your offers and your follow-up.
- 30–40 leads from ~173 hours ≈ one qualified lead every 4–6 calling hours.
- 1–3 deals from 30–40 leads ≈ one deal per roughly 13–40 qualified leads.
Worked example: does one caller pay for itself?
Say your average profit per deal (assignment fee or flip profit) is $10,000 — use your own number here.
| Low case | High case | |
|---|---|---|
| Deals per month | 1 | 3 |
| Profit at $10,000 per deal | $10,000 | $30,000 |
| Caller cost (Essential) | $1,500 | $1,500 |
| Return per $1 | ≈ 6.7× | ≈ 20× |
That’s why one closed deal usually pays for months of calling. (See the profit scale on our pricing.)
The levers that move the math
- List quality. A list built around motivation (absentee, inherited, tax delinquent…) produces more real conversations per hour.
- Qualification. Leads with all 4 pillars convert far better than “maybes” — see the 4 pillars.
- Speed to follow-up. Call hot leads back the same day.
- Long follow-up. Many deals come from the “call me in a few months” leads. Put every one on a schedule.
- Your offer process. The caller finds the seller; the deal is won on the callback.
Plan it like a pipeline
Write down your numbers each week: calling hours, qualified leads, offers made, contracts, deals. After a month you’ll know your own ratios — and exactly which step to improve next.